NYT: Hearing Aid Prices Under Pressure From Consumer Electronics

Elder Care Issues, Resources for Seniors

The consumer electronics industry is encroaching on the hearing aid business, offering products that are far less expensive and available without the involvement of audiologists or other professionals.

That is forcing a re-examination of the entire system for providing hearing aids, which critics say is too costly and cumbersome, hindering access to devices vital for the growing legions of older Americans. “The audiology profession is obviously scared, for good reason, right now,” said Abram Bailey, an audiologist and chief executive of Hearing Tracker, a consumer website. (Pollack, 4/20)

Read entire article from The New York Times.